Campaign details
Brand/Sponsor: Eaton Corporation
Title: Eaton's Desk Toy Decision
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: Jack Morton Worldwide
Product Type: Power Management
Campaign Start: 01/31/2016
Campaign Ends: 05/01/2016
Campaign Ran: USA
Campaign Description: target expansion (to build incremental volume)
Campaign Summary
Eaton's Desk Toy Decision: A tongue-in-cheek election, where IT professionals voted for candidates that represented their (business) challenges, (vendor) values and hot button (IT) issues.
Marketing Context
Eaton's Power Quality products are only needed when they fail (every 3-5 years), but Eaton must find a...