Delimex: Feeding gamers

Delimex, a food brand, met gamers in the USA in-game to persuade them to consider Delimex taquitos as the ideal mid-game snack.

Campaign Summary

To show gamers that Delimex makes the perfect food to fuel their wins, we hung out at taco trucks and kitchens in the year's biggest games to feed players free kills and literal taquitos.

Without an official partnership, on a shoestring production budget of $42383, our team of Delimex gamers hacked the biggest game launches of the year by feeding gamers free points and taquitos at in-game food spots.

We played, not paid our way into Call of Duty: Modern Warfare 2. Warzone 2.0, and Overwatch 2. Choosing the Mexican special forces character, wearing custom skins in the...

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