Crayola: Colors of the world

Crayola, a brand of crayons, reimagined its eight-crayon pack in North America to better reflect the ethnic diversity of the children of today.

Campaign details

Brand: CrayolaAgency: dentsumcgarrybowen

Campaign Summary

Crayola completely reimagined their 8-pack crayon set and turned it into a product that celebrates the Colors of the World through inclusion within a 24 and 32 count crayon set created in partnership Victor Casale, former R&D director at MAC Cosmetics and current CEO of MOB Beauty. To launch Colors of the World, we created a campaign that represents kids around the world and unites them with life changing tools to make them feel like they finally belong. No matter their skin tone, ethnicity, ability or background, they can now...

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