Consonant Skin+Care: Come&Glow

Consonant Skin+Care, a skin care brand, launched 'Come&Glow' bundles of sheet masks and sex toys to promote masturbation as a type of self-care that contributes to good skin among women in Canada.

Campaign Summary

Consonant Skincare knows great products are only one part of the skincare equation. Your skin's health and appearance also depend on the ways we eat, sleep, sweat – even how often we masturbate, which can reduce inflammation and boost collagen.

Because solo sex can be such a touchy subject, especially among women, there isn't much conversation around its many benefits. To help women, Consonant launched the "Come&Glow" bundle, pairing sheet masks with a sex toy and a custom scented candle to set the mood.

The bundles promoted The More You O, an informative self-pleasure podcast sorting out the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands