Coca Cola: Mini Kiosk

This case study describes an experiential campaign for Coca-Cola, the beverage brand, in Germany that was based around a miniature version of a snack kiosk selling miniature products, including a new line of mini (150ml) cans of Coke.

Coca-Cola: Mini Kiosk

Ogilvy Germany

This campaign launched the new Coca-Cola mini can in Germany, by creating the Coca-Cola mini kiosk - a fully functional, normal looking kiosk with vendor, just in mini version. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can.

Marketing Context

The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. People know the mini can from traveling in airplanes. But...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands