Campaign Summary
After being forced to close theatres nationwide due to the pandemic, Canada's largest chain of movie theatres welcomed people back with a love letter to the in-theatre experience. 'Where Escape Begins' is a creative platform that highlights the total sensory escape you only get when watching a movie in the theatre, and positions Cineplex as the opposite of streaming a movie at home. The results: a Canadian audience believing more in Cineplex and more ready to return to the theatre.
Campaign Goals
It's not hard to watch a movie today. In the comfort of our homes, we have...