Cheetos: Deja tu huella

Cheetos, a snack brand, launched a campaign in the US to embed the brand into the Hispanic cultural conversation and reverse penetration erosion.

Campaign details

Brand: CHEETOS (FRITO LAY, INC.)Agency: Dieste, Inc.

Campaign Summary

From food, to fashion, to politics and beyond, Hispanic culture permeates the American psyche. To launch the Deja Tu Huella campaign, we teamed up with today's most influential Latin artist, Bad Bunny… an activist and fashion icon that infuses his cultural pride in everything he touches.

To ignite the fire, teaser posts created speculation about a potential collab between the brand and Bad Bunny. Within a week, a formal announcement confirmed the collab.

In the weeks leading to the event, Bad Bunny & Chester keep the...

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