Burger King: The king of the 2020 VMAs

Burger King, a fast-food chain, launched a campaign in the US to leverage VMA cultural relevance, experiment with partnership innovation and bolster fan engagement.

Campaign details

Brand: Burger King Agency: Viacom Velocity

Campaign Summary

For Burger King's inaugural VMA partnership, MTV architected a mobile-first, technology-infused branded content series that captivated fans through a sequence of breakthrough creative moments throughout the show.

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