Burger King: King Charles III – the Burger King

Burger King, a fast-food brand, increased brand mentions and brand perception in Germany by offering a custom-made paper crown to the UK’s King Charles III on his visit to Berlin.

Campaign Summary

Burger King®, a brand that everybody knows. The brand of flame-grilled-beef, the brand of the whopper and more recently also the pioneer brand for plant-based fast food. Yet, Burger King® seems to always remain in second place behind the market leader with the golden arches that has much more budget to push their brand.

So, Burger King continuously does what a challenger brand does: making the most out of everything. Considering that, the Burger King® personality comes in handy. It is in our DNA to be bold, loud, and witty. We don't take ourselves too seriously and make...

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