Budweiser: America is in Your Hands

This case study explores how Budweiser, the beer brand, launched a campaign in the US to capture young beer drinkers through the Rio Olympics and Copa America, and to reverse a sales slump.

Campaign details

Brand/Sponsor: Budweiser

Title: America is in Your Hands

Campaign Cost: $1-5 million

Campaign Scope: National

Advertising Agency: Anomaly

Product Type: Alcohol - Beer

Campaign Start: 05/09/2016

Campaign Ends: 11/25/2016

Campaign Ran: USA

Campaign Description: Seasonal Campaign

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