BMW: Road to Coachella

BMW, a car manufacturer, launched the Road to Coachella campaign in the US to successfully showcase its partnership with the Coachella festival.

Campaign Summary

With the Road to Coachella campaign, BMW i looked to seamlessly blend music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella.

Marketing Context

For the third iteration...

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