Black Business and Professional Association / Toronto Metropolitan University's Diversity Institute: The Micropedia of Microaggressions

Black Business and Professional Association, a non-profit organisation, increased awareness of microaggressions and encouraged behaviour change in Canada by launching the first encyclopaedia of microaggressions.

Campaign Summary

Not all acts of bias are easy to see or identify. Some of them are so subtle, they're only felt. Those subtle but painful interactions are known as microaggressions and they have a significant impact on peoples' physical and mental health. To help raise self-awareness around this issue, Canada's largest Diversity, Equity and Inclusion organizations (Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute), launched The Micropedia, the first encyclopedia of microaggressions.

Found at, the judgement-free online tool provides easy-to-digest information where people can...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands