Bahay Tuluyan: Disgusting Stories

Bahay Tuluyan, the NGO working to end the abuse of children in the Philippines, used the drawings of traumatised children to highlight the issues of child sexual abuse in the country.

Campaign details

Advertiser: Bahay TuluyanBrand: Bahay TuluyanAgency: TBWA\Santiago Mangada PunoCountry: Philippines

Campaign Summary

1 out of 5 children in the Philippines are abused by adults they know and trust. Because of shame, more cases are unreported. We needed to break the silence through a radical and humanizing approach so the stories of abused children can be shared bravely. We told their stories through a film using actual illustrations by abused children, donated by Dr. Elspeth McInnes, a renowned Sociologist from University of South Australia for the benefit of Bahay Tuluyan (Shelter House)-...

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