Campaign details
Advertiser: Australian Marriage EqualityBrand: Australian Marriage EqualityAgency: Leo Burnett SydneyCountry: Australia
Campaign Summary
In 2017, Australia held a postal vote plebiscite to determine whether same-sex marriage should be legalised. As the debate wore on it became increasingly negative and convoluted, with a fear campaign from the 'No' side creating uncertainty in the community and increasing the strain felt by LGBTIQ Australians. Our aim was to transcend the negativity, shift perceptions and bring love back to the fore with a heartfelt, powerful and unifying message: same sex marriage is just like any...