ALJ Toyota after sales

Abdul Latif Jameel (ALJ) Toyota, the distributor for automotive brand Toyota, improved brand perception by creating a 3D animated series in Saudi Arabia.

Campaign details

Brand: ALJ ToyotaAgency: StarcomCountry: SAUDI ARABIA

Marketing Context

Everyone is happy when buying a new car, but one feels it's a chore when periodical maintenance is due. He needs to drop off his car, leave it with the dealership, does not see it being serviced or what parts were installed in it. Moreover, he needs to ask his friend or wife to pick him up. Eventually he then needs to pay for the services. All those factors make most car owners in the country feel dealership maintenance is not worth the money paid...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands