Campaign details
Brand: ALJ ToyotaAgency: StarcomCountry: SAUDI ARABIA
Marketing Context
Everyone is happy when buying a new car, but one feels it's a chore when periodical maintenance is due. He needs to drop off his car, leave it with the dealership, does not see it being serviced or what parts were installed in it. Moreover, he needs to ask his friend or wife to pick him up. Eventually he then needs to pay for the services. All those factors make most car owners in the country feel dealership maintenance is not worth the money paid...