Ambient media: the key to target group communication

This article traces the development of ambient media from 1995 to 2001. The author explains that ambient unites such media as washroom advertising, free postcards, cab advertising and point-of-sale.

Ambient Media: The Key To Target Group Communication

Kolja Wehleitw&p 

Ambient media are a new and trendy option for low-budget advertising, as well as progressive brand communication. Initial research results have confirmed what experts...