Ambev: Quarantine Jobs

Ambev, a brewing company, launched a campaign in the US to increase distribution volume to small distributors by 10%, stop the 19% sales drop that the brand was facing and support bartenders and restaurant waiters.

Campaign details

Brand: AmbevBrand owner: Anheuser-Busch InBevEntrant company: Ambev Centroamérica - GuatemalaIdea creation: El Taier DDB GuatemalaMarket: Latin AmericaSector: Alcoholic drinks

Executive summary

2020 affected all industries, especially the alcoholic...

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