Ambev: Faces of Carnival – Decoding street vendors into selling codes

Marcia Aguirre

Ambev, a beverage brand, launched a campaign in Brazil to support street vendors during COVID-19, by providing them with the tools needed to continue earning an income.

Campaign details

Brand: AmbevBrand owner: AmbevEntrant company: AmbevIdea creation: Sunset DDB São PauloMarket: BrazilSector: Beer & ciderMedia channels: Email marketing, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, InfluencersBudget: Up to 500k

Executive summary

With the COVID-19 pandemic and the consequent cancellation of 2021 Carnival festivities in Brazil, street vendors – Ambev’s partners and the faces of Carnival – lost what is usually their biggest opportunity to gain profit and were left without income. Faced with this crisis, Ambev responded with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands