Ambev: Faces of Carnival – Decoding street vendors into selling codes

Ambev, a beverage brand, launched a campaign in Brazil to support street vendors during COVID-19, by providing them with the tools needed to continue earning an income.

Campaign details

Brand: AmbevBrand owner: AmbevEntrant company: AmbevIdea creation: Sunset DDB São PauloMarket: BrazilSector: Beer & ciderMedia channels: Email marketing, Mobile & apps, Online video, Social media, Websites & microsites,...