Amazon’s 2023 ad revenue to rival the entire global publishing ad market

Celeste Huang

An overview of Amazon’s ad model and its ad revenue forecasts.

Amazon earned nearly $38bn from advertising services in 2022. WARC Media forecasts Amazon’s ad revenue will reach $43bn this year, edging ever-closer to the entire global publishing ad market, which is forecast to be worth $47bn. 

The latest Global Ad Trends report ‘Media model in flux’ revealed that as the global publishing ad market continues to shrink, print still accounted for 72.9% of total ad spend in publishing. It’s becoming increasingly challenging for a publishing business to survive on advertising revenue alone. A study by The Reuters Institutepublishers now rely on an average of three...

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