Amazon.com, Inc.: Amazon Theater campaign

Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers still thought of the website only in connection with books and music.

Amazon.com, Inc.: Amazon Theater campaign

Mark Lane

OVERVIEW

Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers...