Amazon: Telling the magical story of the journey of a package

Global online retailer Amazon created a children's book and accompanying media campaign to hero its warehouse workers, showcase its workplace to children, highlight diversity and earn media.

Brief Description of the Assignment

Placing an order on Amazon for something fun, like a new book, and getting it on your doorstop so quickly afterward can feel like magic, especially for a kid. But it takes the teamwork and effort of many different people to make that magic happen.

Amazon has told the journey of a package in many ways over the years, but they've only recently told it in a way that children can understand the important role its people play in the process. That's what Amazon set to do when it developed a campaign to engage new...

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