Amazon Sponsored Display CPC up 120% year-on-year

An overview of Amazon advertising costs between Q1 2021 and Q1 2022.

The growing popularity of retail media formats is pushing up the cost of advertising on platforms like Amazon, according to data from Perpetua, WARC’s sister company.

Cost per click (CPC) across Amazon’s Sponsored Products (+25%), Sponsored Brands (+10%) and – most dramatically – Sponsored Display (+120%) formats all increased between Q1 2021 and Q1 2022, with brands using retail media as a means of driving purchases with in-market shoppers.

Last month, Amazon reported strong Q2 2022 results for its advertising arm, with revenue up 18% year-on-year to $8.8bn. In comparison, Meta posted its first ever...

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