Amazon Prime Video: The family man season 2

Amazon Prime India ran a campaign for the second series of its original show, The Family Man, to build fandom, grow character affinity and drive social media engagement.

Campaign details

Brand: Amazon Prime Video IndiaAgency: SoCheersRegion: APAC



Amazon Prime Video is one of India's leading OTT services. Its original show, 'The Family Man', amassed tremendous popularity during its first season and was all set to launch its second season. While the characters of the much-loved and highly anticipated show entertained the "fan-ily" through the riveting new season, the campaigns and activations aimed to mirror the same experience in order to revive the positive sentiments that were stirred during Season 1. Specifically curated narratives were drawn to get the fans curious about...

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