Brand: Amazon Prime Video IndiaAgency: SoCheersRegion: APAC
Amazon Prime Video is one of India's leading OTT services. Its original show, 'The Family Man', amassed tremendous popularity during its first season and was all set to launch its second season. While the characters of the much-loved and highly anticipated show entertained the "fan-ily" through the riveting new season, the campaigns and activations aimed to mirror the same experience in order to revive the positive sentiments that were stirred during Season 1. Specifically curated narratives were drawn to get the fans curious about...