Amazon Prime Video: Staraoke

To promote a film on Amazon Prime Video starring the singer Laura Pausini, Staraoke was launched in Rome, Italy to raise the curiosity of an audience that could be bigger than just her fans.

Campaign video: Amazon Prime Video – Staraoke

Selected creative: Amazon Prime Video – Staraoke

Credits

Creative agency: Ogilvy MilanAccount Junior: Michela GalazzoAccount Supervisor: Eleonora GuidolinChief Creative Officer: Giuseppe MastromatteoChief Executive Officer: Roberta La SelvaClient Service Director: Claudio GrandiCreative Director: Francesco Basile / Lavinia FranciaHead of TV Production: Melina MignaniSenior Art Director: Stefano SummoSenior Copywriter:Antonio Mitra...

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