Amazon Prime Video: Purvanchal Ke Samachar – Mirzapur 2

Amazon Prime Video, the on-demand service, addressed and engaged fans of its show Mirzapur in a way social media has never seen before in India.

Campaign details

Brand: Amazon Prime Video IndiaLead Agency: SoCheers Infotech Pvt. Ltd.Region: APAC

Strategy

Objective

Our prime objective with "Purvanchal ke Samachar" was to give a quick S1 recap in a quirky and engaging way right before S2 launch. At the same time, we wanted to keep the buzz around S2 going until show-launch. This campaign proved to be the best way to address and hype the fandom in a way social media has never seen before.

Target Audience

The superfans - the ones who had engaged with PV since S1 and kept asking about...

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