Amazon Prime Video: Mirzapur Purvanchal Ke Samachar

Streaming platform Amazon Prime Video built hype around the second season of its show Mirzapur with a video content series in India.

Why is this work relevant for Strategy & Effectiveness?

Amazon Prime Video is one of India's leading OTT services. It's original show, Mirzapur, amassed immense popularity during its first season, and it was a tall order to further this fandom. But...

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