Amazon Prime Video: Bandish Bandits gets fans singing to their tune

Amazon Prime Video, the streaming service, generated awareness for its new show in India.

Campaign details

Brand: Amazon Prime VideoLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Amazon Prime Video was set to launch its new original series Bandish Bandits. In it, Radhe (an Indian classical singer) and Tamanna (an internet pop sensation) serenade the world and each other with their music. Being an original web series with a relatively new star cast, our task was to generate awareness about the show.

Target Audience

While our core audience was aged 18 to 24, including both men and women, our overall TG ranged from 18 to...

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