Amazon Prime Video: Bandish Bandits gets fans singing to their tune

Amazon Prime Video, the streaming service, generated awareness for its new show in India.

Campaign details

Brand: Amazon Prime VideoLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Amazon Prime Video was set to launch its new original series Bandish Bandits. In it, Radhe (an Indian classical singer) and...