Amazon Music: One Take

Amazon Music, a music streaming platform, built a London-inspired in-game hub within Fortnite as an interactive homage to places and spaces from the UK music scene to show how it gets Gen Z, so they don't want to get their music anywhere else.

Campaign video: Amazon Music – One Take

Selected creative: Amazon Music – One Take

Credits

Media Agency: Initiative London Creative Partnerships Lead: Heather Lewis / Josi'ah Mace Creative Partnerships: Heather Lewis / Jack Reynolds / Mari Jiang Media Planning Lead: Elliot Cowell Strategy:Jack Bellamy / William Parrish...

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