Amazon: Making small, powerful

Amazon, an e-commerce company, launched a campaign in India to on-board more SMEs to its platform.

Campaign details

Brand: AmazonBrand owner: AmazonEntrant company: Ogilvy, BangaloreMarket: IndiaSector: Online retailMedia channels: Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

While...