Amazon is top destination for US online holiday shopping

Stephen Whiteside

Amazon.com is the e-commerce platform most US shoppers are planning to use when buying holiday gifts, a new study has found.

Amazon.com is the digital commerce platform that most US shoppers expect to use while buying gifts for the holidays, a recent study has found.

Tinuiti, the performance marketing company, surveyed 1,000 holiday shoppers to better understand their seasonal purchase plans – including which online retailers they planned to utilize when seeking out gifts.

Cross-category retailers dominated the charts, with Amazon, Walmart and Target – which over-indexed with Millennials and Gen Z – claiming the top three spots. As such, brands hoping to maximize their holiday sales will need to ensure they are following content best practices on these...

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