Amazon is top destination for US online holiday shopping is the e-commerce platform most US shoppers are planning to use when buying holiday gifts, a new study has found. is the digital commerce platform that most US shoppers expect to use while buying gifts for the holidays, a recent study has found.

Tinuiti, the performance marketing company, surveyed 1,000 holiday shoppers to better understand their seasonal purchase plans – including which online retailers they planned to utilize when seeking out gifts.

Cross-category retailers dominated the charts, with Amazon, Walmart and Target – which over-indexed with Millennials and Gen Z – claiming the top three spots. As such, brands hoping to maximize their holiday sales will need to ensure they are following content best practices on these...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands