Amazon doubled its share of online adspend in two years

An overview of Amazon's share of the global advertising market.

Amazon's ad business accelerated its growth last year and now accounts for 7.0% of global online advertising spend, according to a WARC Data analysis of the company's latest reports. This is almost double the share recorded just two years before.

Amaz.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands