Amazon bucks the trend of digital ad slowdown in Q3, as YouTube revenues decline

Celeste Huang

Growth slows down across major big tech and media companies in Q3 2022.

YouTube has posted its first quarterly drop in advertising revenue since Alphabet began breaking out its results in 2019, after its slowest growth rate to date in the previous quarter. Amid global inflation and macroeconomic uncertainty, Meta and Snapchat and the wider ad market continue to see a big slowdown in growth. 

Alphabet’s third-quarter ad revenue, totaling $54.5bn, is $2bn short of the total it posted in Q2. Its ad growth dropped to 2.5% compared to 43.2% in the previous year. YouTube collected $7.1bn in advertising revenue, a 2% year-on-year decline....

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