Foreword - a story of rebirth
Many APG papers begin with the sentence 'This is a story of…'. And it would be a crime for a case study about books, one of humanity's greatest storytelling resources, to not pay homage to such an important literary convention.
So here goes…
This is a story of rebirth.
For book reading,
For Amazon books,
For brands in categories being displaced and disrupted by digital pop culture,
And for where we as strategists look to draw inspiration from.
Because where does the search for true insight begin? For the writers of this paper...