Amazon Books: That insight feeling awaits.

Amazon, a technology company, encouraged young people in the UK and US to read with Amazon Books by launching a series of films of people engrossed in books, with each story animated in a unique style.

Foreword - a story of rebirth

Many APG papers begin with the sentence 'This is a story of…'. And it would be a crime for a case study about books, one of humanity's greatest storytelling resources, to not pay homage to such an important literary convention.

So here goes…

This is a story of rebirth.


For book reading,

For Amazon books,

For brands in categories being displaced and disrupted by digital pop culture,

And for where we as strategists look to draw inspiration from.

Because where does the search for true insight begin? For the writers of this paper...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands