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Amazon Advertising: A Platform Primer for marketers

This Platform Primer, looking at Amazon, is part of the WARC Retail Media Platform Primer series which has been created to help senior marketers navigate the fast-growing world of Retail Media.
  • E-commerce & mobile retail
  • Tracking theories & ideas
  • Online retail
  • Customer experience
  • Digital media planning & buying
  • Retail media
  • Online display
  • Search marketing
  • Global
  • Data-driven targeting
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