Amazon Advertising: A Platform Primer for marketers

This Platform Primer, looking at Amazon, is part of the WARC Retail Media Platform Primer series which has been created to help senior marketers navigate the fast-growing world of Retail Media.
  • The Amazon Marketing Cloud and Amazon DSP give Amazon a head start on any other Retail Media Networks in terms of sophistication and innovation.
  • With year-on-year growth of 33%, Amazon is fully committed to its advertising business, with advertising being both efficient and effective on the platform.
  • On-site, brands can choose from four primary advertising options; marketers should start with Sponsored Products but quickly expand into other formats.
  • Amazon claims sellers who complement their Sponsored Brands product collection advertising with Video ads see a 108% increase in click-through rate, though the optimum mix will be different for every brand in...

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