- The Amazon Marketing Cloud and Amazon DSP give Amazon a head start on any other Retail Media Networks in terms of sophistication and innovation.
- With year-on-year growth of 33%, Amazon is fully committed to its advertising business, with advertising being both efficient and effective on the platform.
- On-site, brands can choose from four primary advertising options; marketers should start with Sponsored Products but quickly expand into other formats.
- Amazon claims sellers who complement their Sponsored Brands product collection advertising with Video ads see a 108% increase in click-through rate, though the optimum mix will be different for every brand in...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.