Principles of Effective Print Advertising

Steve Blom

This article covers the core elements of effective print advertisising, from initial concept work to placement and evaluation.

Principles of effective print advertising

Steve BlomReadex, St. Paul, Minnesota.

INTRODUCTION

Time is a scarce and precious resource.

Marketers need to keep that fundamental premise in mind when creating a print ad. Readers will decide in a second or two...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today