Evaluating a Post-Buy Analysis

Determining the potential value of advertising is a decision of crucial importance to the largest or smallest campaign.

Evaluating a Post-Buy Analysis

John Olson and Ross CurrieMediaMixNet, Inc.

For most purchases of a tangible product, a buyer is able to examine the product before accepting it. They can punch it, toss it, try to break it, look at it from different angles...

Not a subscriber?

Schedule your live demo with our team today