AMA Mplanet 2009: McDonald's Global Brand Promise and the Branding of Customers
Geoffrey Precourt WARC Online
WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on McDonald's...
AMA Mplanet 2009: McDonald's Global Brand Promise and the Branding of Customers
Geoffrey Precourt reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on the presentations of McDonald's evp and global cmo, Mary Dillon, and Wharton Business School's Lauder Professor of Marketing, Yoram Wind.
