Always

Campaign for Procter & Gamble’s fem-care product Always. Objective: brand differentiation, communicating functionality and brand values.
Agency: D'ArcyAuthor: Ali Bucknall

Always

Knowledge is always power

Always talking your body language

When I found out that I was to work on fem-pro my heart sank. Tight white pants and blue goo. How horrible. How depressing. How totally...