Always: Virtual Bat Mitzvah

Always, a feminine hygiene brand, created a virtual Bat Mitzvah to appeal to girls over 12, and their mums, in Israel.

Campaign video: Always – Virtual Bat Mitzvah

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Credits

Media agency: MediaCom Connections Tel AvivAccount Manager: Hen BushariClient Service Director: Shimi HamiasCommunication Planning Director: Gilad KatCommunication Planning...