Always: The Not Hot Periodwear Collection

Always, a menstrual product, increased awareness among Generation Z by creating the ‘The Not Hot Periodwear’ fashion line using their pads' cool and dry technology to combat the Saudi heat.

Campaign details

Brand: Always Brand owner: Procter & Gamble (P&G) Entrant company: Leo BurnettIdea creation: Starcom Dubai Market: Saudi Arabia Sector: Feminine hygiene Media channels: Online video, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Events & experiential, Websites & microsites

Campaign video

Creative assets

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