Always: Rabbi-Bot

Feminine care brand Always built equity and increased relevance among religious Jewish women in Israel by creating an app to resolve tensions around biblical commandments and menstruation.

Campaign video: Always – Rabbi-Bot.

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Selected creative: Always – Rabbi-Bot.

Credits

Media agency: MediaCom Connections Tel AvivMedia Strategy: Shimi HamiasStrategy:Dana Wolfsfeld / Gilad Kat / Michal Bar-Tal...