Campaign video: Always – Rabbi-Bot.
Selected creative: Always – Rabbi-Bot.
Credits
Media agency: MediaCom Connections Tel AvivMedia Strategy: Shimi HamiasStrategy:Dana Wolfsfeld / Gilad Kat / Michal Bar-Tal...
Always: Rabbi-Bot
Feminine care brand Always built equity and increased relevance among religious Jewish women in Israel by creating an app to resolve tensions around biblical commandments and menstruation.
