Always on

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc.

Always on

Bringing market research down to the development engineer, closer to the customer, and into the vortex of product development

Howard Moskowitz Moskowitz Jacobs Inc AndJeffrey Ewald J Walter Thompson

INTRODUCTION

The pace of product development for fast moving consumer electronics continues to increase. The different features of a product in consumer electronics can be enormous. Furthermore, technology changes continually, and what was only dreamed-of yesterday is feasible today, and more often than not commonplace tomorrow. It is no wonder that in the consumer electronics field the engineer has to move closer to the consumer...

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