Always on
Bringing market research down to the development engineer, closer to the customer, and into the vortex of product development
Howard Moskowitz Moskowitz Jacobs Inc AndJeffrey Ewald J Walter Thompson
INTRODUCTION
The pace of product development for fast moving consumer electronics continues to increase. The different features of a product in consumer electronics can be enormous. Furthermore, technology changes continually, and what was only dreamed-of yesterday is feasible today, and more often than not commonplace tomorrow. It is no wonder that in the consumer electronics field the engineer has to move closer to the consumer...