AlUla: The Postcard of Saudi Arabia to the World

AlUla was unveiled to the world through beautifully crafted content across a well-defined channel plan to increase brand awareness, attract 90,000 visitors, influence visitor satisfaction, and generate 240m views across 12 markets.

Campaign details

Brand: AlUlaBrand owner: Royal Commission of Al UlaEntrant company: Leo BurnettIdea creation: Leo Burnett DubaiMarket: Global Sector: Destinations and locations Media channels:Online video, Social media, Word of mouth, Influencers, KOLs, Television...

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