Alton Towers 'Air' - Air is truly innovative. Air is the stuff of dreams. You can fly

For a theme park with two distinct target audiences, ‘Air’ provided a perfect product experience to meet the needs of both.
Agency: Cheetham Bell JWT and Manning Gottlieb OMD Author: Lindsay Gregory

Alton Towers

Air is truly innovative. Air is the stuff of dreams. You can fly

INTRODUCTION

This case study sets out to demonstrate how a single creative idea provided the platform...