Alpine: Coded tweets

Alpine, an F1 team, increased mentions, visibility and engagement on Twitter by tweeting coded messages as if they were a mistake.

Campaign video: Alpine – Coded tweets

Selected creative: Alpine – Coded tweets


Creative agency: Havas Play Paris / Havas ParisAccount Director: Victor CordierArt Director: Quentin ClausseAssociate Director: Raphael ThierryChief Creative Officer: Fabrice PlazollesCopywriter: Nil Nivière--SchouvaloffCreative Director: Lucas MongielloHead of Development: Thibaut ArthaudMotion Designer: Tristan LecuyerPartner: Valerie PlanchezPresident: Stéphane GuerrySocial Media Manager:Claire Bouvet...

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