Alpha Foods: Chickenflation

Alpha Foods, a plant-based brand, increased sales and media presence with a campaign where they lowered the prices of their plant-based chik’n as a response to rising chicken prices, or ‘Chickenflation’.

Introduction

Alpha Foods is a plant-based brand punching above its weight. Budgets are not as high as some of the category titans. As such, Alpha relies on buzzy acts to drive earned media vs. splashy campaigns powered by huge media buys.

This case study...

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