Alpha Foods: Chickenflation

Nimisha Jain, Jeff McCrory

Plant-based startup brand Alpha Foods created an attention-grabbing stunt to drive conversion and get US chicken consumers to try its products.

Campaign details

Brand: Alpha FoodsBrand owner: Alpha FoodsEntrant company: Mischief @ No Fixed Address - USAIdea creation: Mischief @ No Fixed Address New YorkMarket: North AmericaSector: FoodMedia channels:Newspapers, Outdoor, Out-of-home, Websites & microsites...

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