Alpenliebe: Bringing families closer through Web 3

Alpenliebe, a candy company, increased its reach in India by creating a metaverse experience for customers.

Campaign details

Brand: AlpenliebeAgency: Wavemaker IndiaRegion: APAC



Alpenliebe brand house comprises of candies, pop & éclair in the space of sweet indulgence which caters to both Kids & Parents. Brand proposition lies on the space of "bringing hearts closer" wherein families spend time together. This year to boost the core, alpenliebe adopted a power brand strategic approach wherein one of their key products in éclair category got rebranded from Chocoliebe to Alpenliebe Éclair Plus and the brand wanted to activate top-mid funnel through an intriguing intervention. In a world where going virtual is...

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