Almosafer: Stories of Mecca

Online travel agency, Almosafer, achieved brand and commercial success during the dead travel period of COVID-19 with a crowdsourcing campaign in Saudi Arabia.

Campaign details

Brand: AlmosaferBrand owner: Seera GroupEntrant company: FP7 McCann RiyadhMarket: Saudi ArabiaSector: Travel agents, tour operatorsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Mecca, Saudi Arabia, is packed with...