Campaign details
Brand: AlmosaferBrand owner: Seera GroupEntrant company: FP7 McCann RiyadhMarket: Saudi ArabiaSector: Travel agents, tour operatorsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Mecca, Saudi Arabia, is packed with Muslim pilgrims worldwide, on two festive occasions of Ramadan and Eid that are relevant to 1.8 billion people globally.
But, due to the coronavirus lockdown in 2020, as it was closed off to pilgrims across the world, for the first time in history and in our lives, Mecca was empty.
Almosafer, an online booking...