Almosafer: Stories of Mecca

Online travel-booking platform Almosafer harnessed the power of UGC in Saudi Arabia to boost post-lockdown bookings.

Campaign details

Brand: AlmosaferBrand owner: Seera GroupLead agency: FP7 McCann RiyadhContributing agencies: FP7 McCann Dubai, Dejavu DubaiMarket: Middle East & North Africa (general region)Sector: Travel agents, tour operatorsMedia channels:Social media...